THE NERO SKINCARE STORY
A man.
A country.
An expertise.
Just the man you want to be.
01 · OUR STORY
In the beginning: a story born of an inner journey
Keen to take care of himself, Florent often borrowed his partner’s skincare products. Long enough to realize they were not entirely effective on his skin… This realization led Florent to become the captain of the “unstoppable vessel” NERO Skincare.
Always deeply concerned about ecology and the environment, Florent decided to anchor his project in the fascinating world of cosmetics, giving it a more meaningful, environmentally responsible dimension.
The NERO Skincare vision took shape: championing well-being, positive masculinity, naturalness, transparency, performance, efficacy, and sensory appeal by creating a skincare routine specifically designed for men.
“We decided to act! That is how our journey began. With a sincere, heartfelt desire to offer those close to us an alternative: a range of entirely safe and effective natural cosmetics.”
Florent
02 · OUR STORY
Then, a story rooted in a country close to Florent’s heart: Bulgaria
NERO Skincare was born from an encounter between a man, Florent, a country, Bulgaria, and a wealth of expertise.
After following his partner to Bulgaria for her work relocation, Florent began exploring the country’s riches. He discovered the cosmetic benefits of algae and black caviar, naturally present along Bulgaria’s Black Sea coast. After several years of research, he launched a premium natural cosmetics brand for men. A brand of exceptional cosmetics, dedicated to the precious active ingredients of the Black Sea and fully aligned with his ethical vision. Since then, he has continued to pursue his most cherished ambition: introducing others to the exceptional biodiversity of the country he holds dear.
“What better way than natural cosmetics to reveal the hidden treasures of this remarkable country?”
Florent
03 · OUR STORY
Skincare specifically developed for men
Did you know that skin is the largest organ in the human body?
Men’s skin differs considerably from women’s. It is twice as thick and elastic, and also oilier than women’s skin. Its pH is more acidic, and repeated shaving makes it more sensitive. As a result, it may develop blemishes and/or acne. Furthermore, although signs of skin aging take longer to appear in men, they progress more quickly.
To address these characteristics and the needs of every man’s skin, NERO MEN launched its 1st set in July 2020: 4 products centered on naturalness, efficacy, transparency, and positive masculinity, for a beauty routine that is both minimal & essential.
Men’s skin also contains more sebum and is therefore more prone to blemishes and even acne.
NERO Skincare launched its 1st set in July 2020: 4 cosmetic products for men, centered on naturalness, performance, transparency, and masculinity.
Our Philosophy