Just the man

you want to be

01. At the beginning: a story from an inner journey

Anxious to take care of him, Florent has often borrowed his companion’s cosmetics. Long enough to realize that they were not perfectly effective on his skin … Following this observation, Florent became the captain of the « unstoppable vessel » NERO Men.

Florent has always been very sensitive to ecology and the environment, so he decided to anchor his project in the industry, the exciting world of cosmetics, while bringing it an eco-responsible dimension, richer in meaning.

Thus, the NERO Men vision is revealed : claiming well-being, positive masculinity, naturalness, transparency, performance, efficiency, and sensoriality, by creating a skincare routine specially designed for men.

« We have decided to act! This is how our journey began. By our sincere and beautiful desire to offer our loved ones another alternative, a range of perfectly healthy and effective natural cosmetics. »
Florent

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02. Then a story that is rooted in a country dear to the heart of Florent: Bulgaria

NERO Men is thus the result of an encounter between a man, Florent, a country, Bulgaria and a know-how.

After following his teammate transferred to Bulgaria, Florent is interested in
the wealth of the country. He discovers the cosmetic benefits of seaweed and black caviar, naturally present on the Bulgarian coast of the Black Sea. After several years of reflection and research, he launched a high-end natural cosmetics brand for men. A brand of exceptional, natural cosmetics, dedicated
of the precious treasures of the Black Sea and perfectly aligned with its ethical vision. Since then, he has continued to rise towards his most beautiful objective: to discover the exceptional biodiversity of his country of heart.

« What could be better than natural cosmetics to reveal the hidden treasures of this fabulous country »
Florent

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03. Treatments specifically developed for men

Did you know that the skin is the largest organ in the human body ?

And yet, mens’ skin differs notably with womens’. It is twice as thick and elastic, but also oilier than women’s skin. Its PH is more acidic, it is more sensitive following repetitive shaving. As a result, she may have blemishes and/or acne. In addition, if the marks of skin aging take longer to be seen in men, the evolution is faster.

To meet these specificities and the needs of each man’s skin, NERO Men launched its 1st package in July 2020: 4 cosmetic products for men, anchored around naturalness , performance, efficiency, transparency and positive masculinity , for a minimalist & essential beauty routine.

Male skin is also richer in sebum and therefore more prone to blemishes and even acne.
NERO Skincare launched its 1st package in July 2020: 4 cosmetic products for men, anchored around naturalness , performance, efficiency, transparency and positive masculinity , for a minimalist & essential beauty routine.

OUR PHILOSOPHY

Nero Skincare is the result of an encounter between a man, a country and a know-how.
Just the man

you want to be

Just the man

you want to be